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Zulya Rajabova makes travel guru Wendy Perrin’s “WOW” list

zulya-blog-11-14In her latest posting, Influential travel maven Wendy Perrin (Conde-Nast, TripAdvisor) has dubbed Zulya Rajabova, president of Silk Road Treasure Tours a “trusted travel Expert for Uzbekistan and the Silk Road.”

Wendy Perrin does not add just anyone to the “WOW” list. As TripAdvisor’s first-ever Travel Advocate she advises its 280 million monthly visitors—the world’s largest travel community. She was formerly Director of Consumer News and Digital Community at Condé Nast Traveler, where she wrote her practical advice column, the Perrin Report for 17 years and her award-winning blog, “The Perrin Post” for eight years. For the recently added section of her website, called the “WOW” list, she collects insights and input from countless travelers, and together with her own experiences as a reporter finds those tour- masters who never fail to deliver a knockout trip.

It’s not surprisig that Ms. Rajabova has been singled out; she is a native of Bukhara, Uzbekistan and has an unsurpassed love for presenting her part of the world to foreigners, so that they can see it through her eyes, and appreciate all that is special about it. But having lived in the USA for many years, she is also acutely aware of the needs and expectations of the people who entrust her with their trip. Her tours combine intensive sightseeing with laid-back comforts and special treats. She has integrated home stays into her itineraries, to give her clients a first hand experience of the Uzbek village lifestyle, and to support these new home stay ventures. She is also a tireless worker, and has a formidable intelligence. As Wendy writes:

“Her expertise with languages (in addition to Uzbeki and English, Zulya speaks German, Russian, and Farsi) set her on a path in tourism: She started out as an interpreter and guide for journalists, diplomats, and heads of state visiting Uzbekistan. Her personal contacts at museums, exhibition sites, and performance companies translate to exclusive access for her clients, and the encounters that she orchestrates with artisans and businesspeople (taking advantage of the region’s legendary hospitality) help bring alive aspects of the culture both ancient and contemporary. To make sure that every trip lives up to her savvy travelers’ standards, Zulya not only arranges for superlative guides and comfortable hotels and homestays, but also handles the potential logistical hurdles of travel to this region, such as border crossings and visa procurement.

Zulya was also included in Perrin’s People, Wendy’s award-winning list of top travel specialists, which was published annually in Condé Nast Traveler magazine from 2000 to 2013.”

To see Zulya’s page in the WOW list visit:

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